We’re pleased to announce that Dethlac ant killer (owned by Wilsons / IGA Global) is now working with Lynsey Crombie, the Queen of Clean, one of the UK’s most trusted homecare experts. The campaign is now live across Lynsey’s social media channels, bringing strong visibility to Dethlac at the peak of the seasonal ant season.
Lynsey is showcasing how she tackles common household pest issues using products she trusts, with Dethlac featuring as her go-to solution for controlling ants and crawling insects in and around the home.
For retailers, this partnership creates a valuable opportunity to benefit from increased consumer awareness, stronger brand trust, and growing category demand.
Why Lynsey Crombie?
Lynsey is one of the UK’s most influential voices in homecare and lifestyle, recognised for her practical advice and trusted product recommendations. Her reach includes:
- Regular appearances on ITV’s This Morning
- Over 1 million engaged social media followers
- A proven track record of driving product credibility and consumer action
- A reputation for only recommending products that deliver real results
Her endorsement further reinforces Dethlac’s position as a reliable, effective household solution.
A Trusted Household Name for Over 65 Years
Dethlac has been relied upon by UK households for more than 65 years, providing fast, effective control of ants and other crawling insects.
Key product benefits include:
- Fast-acting formula that kills ants and crawling insects quickly
- Long-lasting residual protection to help prevent re-infestation
- Ideal for use in and around the home, including cracks, entry points, patios, and hard surfaces
- A trusted solution passed down through generations
- Over 10 million cans sold
- Supported by thousands of positive customer reviews across major online retailers, including Amazon
- Driving Consumer Demand
With seasonal pest activity rising, demand for effective ant control solutions continues to grow. Lynsey’s content helps amplify this by demonstrating real-life usage and showcasing how quickly Dethlac works in everyday home environments.
Her campaign content is now live across her social platforms, providing retailers with additional visibility through high-engagement, trusted recommendations.
A Strong Retail Opportunity
This partnership strengthens Dethlac’s position as a category-leading ant and insect control brand, supported by:
- High-profile influencer endorsement
- Strong seasonal demand drivers
- Proven product performance and heritage
- Increasing consumer awareness across digital channels
Retailers are encouraged to ensure strong stock availability to capitalise on increased demand during peak season.
